Ken Block And DC Shoes Collaborate with Keep A Breast in Support of Breast Cancer Awareness

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Start your engines!

DC Shoes motorsports athlete Ken Block is partnering with The Keep A Breast Foundation to raise money through the auction of limited edition DC driving shoes.  The auction will be open to international supporters through keep-a-breast.org, driving global awareness of breast cancer.

“DC Shoes and Ken Block have been long time supporters of The Keep A Breast Foundation,” said Shaney Jo Darden, founder of The Keep A Breast Foundation.  “We are so grateful for people like Ken who go the extra mile to support causes they believe in. This partnership is an authentic and inspiring way to give back and bring the rally car community together for something so meaningful.”

Block and DC Shoes worked with Keep A Breast to design the all-pink custom shoe, featuring the organizations “I Heart Boobies” mantra.  Block will wear one of the nine pairs at each of the remaining Global Rallycross race this year (kicking off with summer X Games in Austin, TX June 5-8), with the worn pair being set for auction on keep-a-breast.org following the race.  Fans will have the opportunity to donate to Keep A Breast to gain raffle tickets for each GRC race.  One raffle ticket will be given for every $5 donation, offering an increased chance to win with a greater donation amount.

"I'm really excited about this partnership between myself, DC Shoes and The Keep A Breast Foundation," said Block. "Keep A Breast is a great organization and their work is truly inspiring. They're offering programs and support for young women that have been impacted by breast cancer and are also making sure that they market themselves in a way that gets the attention of a younger generation, helping generate greater awareness. In my mind this partnership was a no-brainer for me and I'm glad that DC felt the same way and that we were able to put this program together. Hopefully these shoes help generate a lot of donations!"

Following the final race of the series, all participants will have a chance to win the grand prize of a ride along with Block in his rally car.  The Global Rallycross race series schedule is as follows:

GRC X Games Austin                 6/7/14

GRC Washington D.C.               6/22/14

GRC New York                              7/20/14

GRC Charlotte                              7/26/14

GRC Detroit                                   8/3/14

GRC Daytona                                8/23/14

GRC Los Angeles                          9/20/14

GRC Seattle                                    9/27/14

GRC Las Vegas                              11/5/14

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