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Young people all over the world have been loving boobies for a decade! Released in 2008, the Keep A Breast Foundation™ “i love boobies!” campaign put the message of shame-free breast awareness in the global spotlight. Our signature “i love boobies!” bracelets opened the door for millions of young people to talk, blog, write and spread the message about breast cancer awareness and prevention for the first time. We designed it to spark a dialogue, one that has passionately continued for ten years. Both the American Civil Liberties Union (ACLU) and a U.S. District Court have joined in to voice their support of “i love boobies!”  

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#CHECKYOURSELFIE is a global, social media campaign to raise awareness about early detection and the importance of doing a monthly breast self-check.

We love selfies here at KAB; we are all about self-love and self-expression. Why not take it up a notch and use a selfie as a means to be self-aware when it comes to your body and your boobies?

You know all about our Check Yourself! app, now it’s time to share the message with your friends and followers. Let people know you’ve downloaded the app and that you’re committed to being your own health advocate by posting a #CHECKYOURSELFIE!

Over 650 #CHECKYOURSELFIE’s have been posted since 2017!

Check Your Selfie | Keep A Breast


FIT 4 PREVENTION is a national movement to raise awareness about breast cancer prevention through fitness and wellness. Our goal is to inspire people to reduce their risk of cancers by adopting a healthier, more active lifestyle.

We're working with studios, gyms, and individuals around the country to raise funds and increase awareness for The Keep A Breast Foundation and our mission to empower young people around the world with breast health education and support.

Our goal is to have 1,000 studios join us in raising 1 MILLION for breast cancer prevention!

Join Keep A Breast for Fit 4 Prevention to raise awareness about breast cancer prevention through fitness and wellness.

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DIY Action is a fundraising initiative that allows anyone to play a role with KAB and throw their own benefit event within their community! This campaign enables and empowers people to become activists and play a part of a bigger and better good! DIY's can be anything from skateboarding events, to pool parties, to cook-offs. You could even set-up a Facebook Birthday Fundraiser - nothing’s easier than that. Use your imagination! DIY Action is a huge part of our ethos, it brings grassroots, community involvement together to support and educate one another. Want to get your community involved? Sign up today to host your very own DIY Action Event!

DIY Fundraiser | Keep A Breast