The Keep A Breast Foundation (KAB) and Vans Warped Tour 2015 headliners Pierce The Veil are joining forces to spread the word about breast cancer prevention. With the hopes of generating not only donations but also awareness, on Wednesday, June 3rd, they’ll kick off #PTVLOVESKAB; a 2-week long online summer fundraising campaign, encouraging interested fans to visit www.keep-a-breast.org to set up their own peer-to-peer fundraising pages. The top two fundraisers with the highest overall donations will receive a VIP Fan Experience prize package including:
A pair of tickets and backstage passes to the 2015 Vans Warped Tour date of choice
The opportunity to meet Pierce The Veil in person backstage during Vans Warped Tour and WATCH THE BAND SIDE STAGE DURING THEIR PERFORMANCE
A Vans Warped Tour survival kit filled with must-have non toxic essentials curated by Keep A Breast
Now celebrating their 15th anniversary, KAB’s relationship with the music industry runs deep. For over a decade they’ve been spreading their message of prevention at the Vans Warped Tour via their Traveling Education Booth; a touring, interactive educational platform that teaches festivalgoers about breast cancer prevention through living a non-toxic lifestyle.
It was during one of these yearly outreach efforts that they met Vic Fuentes, lead singer of Pierce The Veil, whom later shared first-hand experience with breast cancer (he shared his own deeply personal story on camera via KAB’s This Is My Story campaign in 2011). Armed with knowledge and committed to helping their fans, the band began advocating for KAB’s message during their live shows and educating about the importance of monthly breast self checks, quickly becoming one of the organization’s most vocal ambassadors.
"There's nothing better than joining forces with our fans and standing up alongside them for such an amazing cause,”said Vic Fuentes, lead singer of Pierce The Veil.“ I love seeing people at our shows wearing KAB bracelets and t-shirts, raising awareness and helping out. What we are doing together is truly making a difference.”
The #PTVLOVESKAB fundraiser is a way to create awareness around KAB’s mission, as well as generate funds for their programs. Looking to the future, the organization will continue creating innovative programming for men and women impacted by cancer with an eye on eliminating cancer-causing toxins in our every daily environment --- especially those linked to the initiation of breast cancer. “We want to inspire younger generations to have a different attitude about breast cancer prevention. Our partnership with Pierce The Veil and the Vans Warped Tour is vital to our success.” said Shaney jo Darden, CEO of Keep A Breast.
To set up a fundraising page or learn more about the joint fundraising initiative, CLICK HERE or see below!