Keep A Breast i love boobies!

The original keep a breast i love boobies! program has put the message of shame-free breast awareness in the global spotlight. Millions of young people are wearing the message on our signature i love boobies! bracelets, and many of them are talking, blogging and writing about breast cancer awareness for the first time. We designed the program to spark a dialogue, and both the American Civil Liberties Union (ACLU) and a U.S. District Court have joined in to voice their support of i love boobies!

Imitation may be the sincerest form of flattery, but don’t be fooled by knock-off merchandise! We’ve located manufacturers from China to San Francisco who are producing fake i love boobies! gear. But only the proceeds from our i love boobies! merchandise is directed back to breast cancer education and awareness programs. Purchase our original i love boobies! bracelets, T-shirts, hats and other items either online from our online shop here, from partner retailers such as Tilly’s and Zumiez, or directly from our Traveling Education Booth, located at official KAB events or festivals like the Vans Warped Tour.

Learn more about the i love boobies! program



Federal Court Rules In Favor Of Students In I Love Boobies! Bracelet School Ban
When Keep A Breast first created the “i love boobies!” bracelet we had no idea the controversy that it would stir up. When the first banning happened in schools we were left wondering: Why were many not focused on the fact that young people were finally talking about breast cancer and breast health?

Many of you stood up and became outspoken advocates for our cause. We applauded as you held school events to raise awareness and funds for KAB, and retweeted photos of loved ones battling breast cancer, our bracelets visible. Your emails and social media posts about why you wore your bracelets made us cry many times. You believed in us – and our messaging - and we can’t begin to express our appreciation.

Read more about the groundbreaking legal decision