A DECADE OF i love boobies!
Young people all over the world have been loving boobies for a decade! Released in 2008, Keep A Breast’s “i love boobies!” put the message of shame-free breast awareness in the global spotlight. Our signature i love boobies! Bracelets opened the door for millions of young people to talk, blog, write and spread the message about breast cancer awareness and prevention for the first time. We designed it to spark a dialogue, one that has passionately continued for ten years. Both the American Civil Liberties Union (ACLU) and a U.S. District Court have joined in to voice their support of i love boobies!.
i love boobies! was designed to remove the shame associated with breasts and breast health, and this message represents our positive approach to breast cancer dialogue. This resonates with young people and encourages them to be open and active about breast cancer prevention.
It gives young people impacted by breast cancer the chance to express and connect with others. Wearing an i love boobies! bracelet or shirt proclaims, “I love my boobies, and I choose to take care of them!” It is a message about how important it is to appreciate, respect and love your breasts and yourself. Knowing what is “normal” for your body and your breasts is the first step to prevention.
HOW DOES IT SUPPORT THE KAB MISSION?
i love boobies! has successfully initiated a dialogue among young people about breast cancer. It has proven to be a doorway to involvement in KAB’s other campaigns and programs and has brought the subject of early-onset breast cancer to the national media. Revenues from i love boobies! merchandise has allowed KAB to fund its programs and campaigns, broaden its reach, and in the past, provide grant money supporting important studies.
CAN I PARTICIPATE?
Anyone can use the i love boobies! message and spark up a conversation. We are constantly developing new ways to spread the message among all types of people. Our iconic bracelets were only the beginning.
WHERE DO I START?
All of our i love boobies! cause merchandise is available online. Please visit our shop to browse what is currently available. Always wear the slogan with an open mind: Use it to start discussions, learn from others, and share ideas.
FEDERAL COURT RULES IN FAVOR OF STUDENTS IN I LOVE BOOBIES! BRACELET SCHOOL BAN
When Keep A Breast first created the i love boobies! bracelet we had no idea the controversy that it would stir up. When the first banning happened in schools we were left wondering: Why were many not focused on the fact that young people were finally talking about breast cancer and breast health?
Many of you stood up and became outspoken advocates for our cause. We applauded as you held school events to raise awareness and funds for KAB, and retweeted photos of loved ones battling breast cancer, our bracelets visible. Your emails and social media posts about why you wore your bracelets made us cry many times. You believed in us – and our messaging – and we can’t begin to express our appreciation.