Non Toxic Revolution™
The mission of The Keep A Breast Non Toxic Revolution (NTR)™ is to inform, educate, and inspire young people to revolt against the dangers of toxic chemicals in their environment and food supply—especially those linked to the initiation of breast cancer. Its aim is to focus on prevention as a means to maintaining long-term health and well-being. NTR also provides alternative choices so that young people everywhere can make smart changes.
Of the more than 80,000 chemicals registered for use in the U.S., only about ten percent are tested for safety by the government. Many of these chemicals have been linked to breast cancer and many are in the products we use and foods we eat everyday. NTR educates about the dangers of these toxins and provides safer alternatives.
The NTR program is both an informational resource and a call to action. Backed by its own < a href="http://kabntr.org">website, NTR supports an informational blog network, distributes a newsletter and organizes opportunities to participate and campaign, such as the student-focused Campus Clubs program. The “WTF!?” initiative provides easy to understand explanations of toxins and chemicals commonly encountered on ingredient lists and products labels, from Pthalates to Azodicarbonamide.
How does it support the KAB mission?
NTR provides scientific, factual evidence regarding common cancer-causing toxins, and offers various lifestyle-based alternatives. We partner with scientific groups such as Environmental Working Group (EWG) to get the latest information, and then break down that information into easily understood, action-oriented pieces. This strategy empowers young people to take the next step of making positive lifestyle changes. NTR is a key part of our mission to encourage youth to embrace prevention as a deterrent to breast cancer and other diseases.
Can I participate?
Yes! Anyone can Join the Revolution! NTR is all about you! Whether you choose to start by checking product labels, educating yourself about common toxins, or lessening your dependence on plastic, there are plenty of ways to get involved.
Where do I start?
The NTR website is the best place to get familiar with the program and to Join the Revolution. Learn about the NTR Mission, sign up for the Newsletter, and check out the latest blogs and events!
Dianna Cohen, cofounder of the Plastic Pollution Coalition, as keynote speaker at the Keep A Breast Foundation's Farm to Table event .
Two years ago we approached Shepard Fairey and his design studio to help us create the look and feel of our newest program The Non Toxic Revolution. What happened next sparked a 8 city street art campaign, a limited edition poster, and the only website you will actually enjoy learning how to pronounce chemicals, and now this awesome tee raising funds for Keep A Breast!
Jake Bundrick of Mayday Parade reports back from the Non Toxic Revolution Plastic Sucks Challenge.
After noticing skin and allergy irritations, Felicia Howe eliminates toxins in her LA based hair salon, Primrose.
In case you haven’t been following us; the Non Toxic Revolution is ...