Keep A Breast Foundation “I Love Boobies!” Campaign
The Keep A Breast Foundation’s (KAB) Mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts, we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being.
Keep A Breast’s “I Love Boobies” Campaign is a unique national campaign that develops a new approach and positive style of communication about breast cancer. The campaign is meant to encourage young people to target their breast health. The t-shirts and bracelets act as an awareness-raising tool, allowing young people to engage and start talking about a subject that is scary and taboo and making it positive and upbeat.
KAB acknowledges and enables the fact that young people do want to be activists, to play a part of a bigger and better good. It takes a uniquely strong and well-informed person to participate in the “I Love Boobies” Campaign, someone eager and able to engage in conversation. The campaign allows young people impacted by breast cancer get a chance to express their inner feelings, make connections with others and learn coping strategies helpful to them and their loved ones.
Although the incidence of breast cancer in young women is much lower than that of older women, young women’s breast cancers are generally more aggressive, are diagnosed at a later stage, and result in lower survival rates. In fact, breast cancer is the leading cause of cancer deaths in young women under the age of 40. Despite these facts, many young women mistakenly believe that breast cancer is only a problem for women over 40 years old. As a result, diagnoses are delayed and young women’s lives are cut short. Keep A Breast educates young women and better enable health care professionals to identify the specific threats and warning signs of breast cancer, which will lead to early diagnoses and saved lives.
By wearing a “I Love Boobies!” bracelet or shirt you are proclaiming, “I love my boobies, and I choose to take care of them!” It is a message about how important it is to appreciate, respect and love your breasts and yourself. Many women develop a negative attitude towards their breasts and put so much energy into criticizing them or wishing they were different somehow.
Keep A Breast wants to break down the shame that is so deeply rooted in body image and realize you’re your breasts are an amazingly important and beautiful part of you, and the vital role in our body. Knowledge is power, by knowing you body and knowing your breasts you are taking the first step to prevention. Prevention is the Cure.
Keep A Breast and their “I Love Boobies” Campaign is the proud winner of the following honor and awards:
- Yoplait Champion Award to Shaney jo Darden, Executive Director
- Alternative Press, 25 most influential people in the music industry, Award to Shaney jo Darden, Executive Director
- Glue Network Beneficiary
- The SIMA Humanitarian Fund Award Recipient
- Emergen-C “pink lemonade” Beneficiary
- The Quiksilver Foundation, International Breast Cancer Initiative
- The “MySpace Impact Award” for Health and Safety
Show your support for Keep A Breast and the I Love Boobies! campaign on Twitter and Facebook by adding a digital version of the bracelet to your profile photo below:
