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Women’s Surf Competition Benefits Breast Cancer Awareness
-Keep-A-Breast and Roxy Jam Make Dynamic Coupling For Third Year In a Row-

June 12, 2006, San Diego, CA – When two amazing concepts are paired with the crystal ocean off the sands of Southern France, the execution is nothing short of incredible. For the third year in a row, the Keep A Breast Foundation, a one-of-a-kind cancer research organization, and esteemed surfing company, Roxy, have merged forces for the Roxy Jam surf competition to be held in Biarriz, France from July 3-9.

Just as the exotic locale would suggest, women surfers from every angle of the world will fuse at this meeting point in hopes of gaining recognition as the world’s first ever women’s longboard champion. The incorporation of art, fashion, culture and health make Roxy Jam a relaxed atmosphere of competitive spirit topped with organic entertainment.

Not only does this event feature aquatic dance at its finest, it incorporates the awareness of breast cancer through the Keep A Breast Foundation’s dazzling display of raw female beauty. Various surfers and well-known personalities volunteer their femininity for re-creation and charity as their bare chests are replicated as plaster busts. These impressions are then used as blank canvases for local and international artists to adorn with their creative flair. This year’s participants include castees Lisa Anderson, Kassia Meador, Tina Birbaum, Adelina Taylor, Caroline Sarrann and artists Matt Watkins, Kelsey Brookes, Vicky Newman, Blinky, Will Barras and many others.

The original pieces will be on display at the competition, and the top designs will then be auctioned off at a private gala on July 8. All proceeds go to breast cancer research and prevention. At Roxy Jam 2005, Lavender Trust, a UK-based charity, received more than 18,000 pounds from the auction of 22 casts.

Stephanie Barneix, a Roxy girl and breast cancer survivor, will be at the Hotel Radisson on Saturday, July 8 at 7 pm to share her battle with chemotherapy sessions and life in remission. To kick off the live auction, artist Baptiste Deseaux will perform his original song he wrote for Keep A Breast, inspired by his mother’s battle with breast cancer.

“It’s an ideal way to reach out to young people and make them understand the importance of preventing cancer, yet in a fun and original way,” said Maritxu Darrigrand, Marketing Director at Roxy. By informing women of all ages, especially younger females, to be proactive in maintaining a healthy lifestyle, Roxy and Keep A Breast fight together with an original display of artistic awareness.

About Keep A Breast:

Keep A Breast is a nonprofit breast cancer awareness organization that creates one-of-a-kind plaster casts of the female torso, which are customized by fine artists and auctioned to raise funds for breast cancer research, treatment and support programs. Combining sculpture, philanthropy, and symbolic artistry, Keep A Breast’s goal is to bring a fresh perspective to this important cause in a way that is relevant and inspiring to today’s youth. Founded by Shaney Jo Darden and Mona Mukherjea-Gherig in 2000. Keep A Breast has traveled across the globe and staged events in France, Germany, New York, San Francisco, Hawaii, and more. Over $100,000 has been raised on behalf of Young Survival Coalition, Susan G. Koman Foundation, The Breast Cancer Fund, Asha-Killgallen Fund, Kapiolanni Breast Center, and Europadonna. For more information, visit www.keep-a-breast.org.

About Quiksilver:
Quiksilver designs, produces and distributes clothing, accessories and related products for young-minded people and develops brands that represent a casual lifestyle–driven from a boardriding heritage. Quiksilver’s authenticity is evident in its innovative products, events and retail environments across the globe.

Quiksilver’s primary focus is apparel, footwear and related accessories for young men and young women under the Quiksilver, Roxy, DC Shoes, Raisins, and Radio Fiji labels. Quiksilver also manufactures apparel, footwear and related accessories for boys (Quiksilver Boys and Hawk Clothing), girls (Roxy Girl, Teenie Wahine and Raisins Girls), men (Quiksilveredition and Fidra) and women (Leilani swimwear), as well as snowboards, snowboard boots and bindings under the Lib Technologies, Gnu, DC Shoes, Roxy and Bent Metal labels. Quiksilver’s products are sold throughout the world, primarily in surf shops, skate shops and other specialty stores that provide an authentic retail experience for our customers. For more information, visit www.quiksilver.com

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