The Keep A Breast featured video clips Show Brookdale Senior Living employees share their stories of why they chose to be casted for this very special event.

The Keep A Breast Foundation and the Residents of Brookdale Senior Living have teamed up together for a unique fundraising event offering residents, prospects, employees and their communities the chance to educate generations on breast cancer prevention. Each donation will help raise vital funds for breast cancer prevention, educational and support programs, and mobile state of the art predictive medical diagnostics and breast health vans.

This campaign invites all residents of Brookdale to play a role with Keep A Breast to throw their own benefit or fundraiser at a community level in support of the cause. The residents of the Colorado and Kansas Brookdale Senior Living have been throwing fundraisers that inspire themselves and their communities including; “Lick Cancer” lollypop trees, car and wheelchair washes, balloon tosses, pink bracelet sales, rummage sales and silent auctions. In 2009 Brookdale raised over 80,000 dollars for Keep A Breast’s prevention and education programs!

DONATION AREA

Thank You for Donating to The Keep A Breast Foundation. 100% of your donation will go to youth outreach and education of breast cancer prevention. You can donate as small as $5! If you would like to donate directly by mail you can also donate by sending a check or money order to :

To celebrate the success of these fundraisers we will hold our Generation Pink Gala and Auction on Jan 26th at Town Village Leawood in Kansas City KS from 4:00 -7:00 pm on Jan 27th Village at Skyline in Colorado Springs CO at 4:30 – 7:30pm and Jan 28th Heritage Club Denver in Denver CO from 4:00 -7:00 pm where customized breast casts will be auctioned off, including generational casts of grandmothers, mothers and daughters that have been affected by breast cancer, and Brookdale associates and residents that have been touched by breast cancer. The Generation Pink online breast casting auction will be hosted by Colorado Elders.com. The online auction begins on January 14th 2010 at 8:00am PST and ends at the end of each event. You may register to participate in the auction any time prior to or during the auction. For more information, please follow this link to Colorado Elders.

Keep A Breast Foundation Gala and Auction

Jan 26 Town Village Leawood, Kansas City KS 4:00 -7:00 pm
Jan 27 Village at Skyline, Colorado Springs CO 4:30 – 7:30pm
Jan 28 Heritage Club Denver, Denver CO 4:00 -7:00 pm

CONTACT:
kimmy@keep-a-breast.org

About the Keep A Breast Foundation

The Keep A Breast Foundation is a 501 (c) (3) non-profit organization. Our mission is to help eradicate breast cancer by exposing younger generations to methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts, we seek to increase breast cancer awareness among younger generations so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being.

Honors and Awards:

- Yoplait Champion Award to Shaney jo Darden, Executive Director
- Alternative Press, 25 most influential people in the music industry, Award to Shaney jo Darden
- Glue Network Beneficiary
- The SIMA Humanitarian Fund Award Recipient
- Emergen-C “pink lemonade” Beneficiary
- The Quiksilver Foundation, International Breast Cancer Initiative
- The “My Space Impact Award” for Health and Safety

About Brookdale Senior Communities

Brookdale Senior Living communities have provided exceptional senior living since 1978. Brookdale has extensive experience in hospitality, marketing, healthcare, finance and real estate, and their 32,000 associates provide a depth of expertise and management that is unparalleled in the industry. Brookdale also provides a unique and innovative wellness program called Optimum Life that is based on the premise that each person can attain their peak level of wellness by balancing their life across six dimensions: social, physical, emotional, spiritual, purposeful and intellectual. It is their philosophy that all residents are capable of living an Optimum Life being the best they possibly can regardless of their age or perceived limitations. Along with Optimum Life Brookdale also have their Celebrations Program, The Culinary Arts Institute and Innovative Senior Care which is a fully integrated therapy organization within Brookdale that emphasizes proactive intervention. For more information please visit www.brookdaleliving.com